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2015/12/14 18:20

IMG_0123On December 12-13, 2015, the party’s Secretariat held the first training event of the training package “POWER OF PEOPLE effective communication” in the Vyshehrad hotel complex near Kyiv.

The goal of this package of trainings is to create a powerful communication “core” that will include the press secretaries of local party units, PR specialists and key communicators building the media space around the party activities together, in the POWER OF PEOPLE party structure.

Ruslan Bakhtyyev who is well known in Ukraine was one of the invited coaches. He shared his vision of building the social image of an organization and a public figure that is especially useful for those party members, who have just recently moved from the public sector to the political activity.

The social network and new media experts Dmytro Tkachenko and Anastasiya Sylenok told the training participants about the opportunities offered by the new communication platforms such as Facebook, Instagram and others to modern people.

The digital experts Dmytro Hrushevsky and Olha Zaymenko (AGAMA communicative group) addressed the participants on the second day of the training. They made a review of digital instruments and their capabilities, described the specifics of the work in social networks. In addition, they analyzed a number of projects implemented by the Ministry of Foreign Affairs of Ukraine by using the digital instruments, including the appearance of the Minister Klimkin in the Russian Internet segment in the midst of the information war last year (2-hour session on the resource The experts also told about their own experience of volunteering in favor of the Fund “Come back alive”.

The founder of the Web Challenge agency Yevheniya Malykh spoke about the internal communication in a team, principles of interaction and the overall criticality of the proper circulation of information among working community members in a very interesting way.

On Sunday, December 13, the last hours of the training were devoted to the practical work on making press releases and the activity in social networks under the guidance of the POWER OF PEOPLE press secretary Yevhen Dukhovych.

The training participants were unanimous in assessing the benefits of the event – all things told by the coaches can and should be used to implement the party’s communication strategy. The further Internet connectivity, the development of new media and social networks open today the unlimited opportunities to get the political program across to every voter, and that is the task the POWER OF PEOPLE party will work hard on in 2016.